B2B Lead-Gen Email Campaign

PHP, Copywriting, HTML, Email Marketing, Mailchimp, Lead Generation, ActiveCampaign · I need a concise, conversion-focused email sequence that speaks directly to business decision-makers and motivates them to book a meeting with me. The core objective is lead generation, so every element—from subject line to post-click experience—must guide prospects toward my calendar link.

Here’s what I expect: • A short strategy outline explaining audience segmentation and the journey you’ll create. • Persuasive copy for a multi-step sequence (welcome, value-add follow-ups, and a final nudge) written in a tone that earns trust and urgency. • Responsive HTML templates designed for common ESPs such as Mailchimp, HubSpot, or ActiveCampaign, complete with dynamic fields and clear scheduling buttons. • Basic automation rules and timing recommendations so the series runs hands-free once contacts are uploaded. • A simple tracking setup that lets me monitor opens, click-throughs, and—most importantly—booked meetings.

Acceptance criteria: templates render correctly on major clients, links route to my online scheduler without errors, and the sequence is ready to import and launch the moment I receive it.

If that matches your expertise, let’s make this campaign the catalyst for a