Complete B2B E-commerce Website Optimization, Technical SEO & CRM Integration (WordPress)
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About this role
PHP, Website Design, WordPress, Google Analytics, HTML, WooCommerce, Digital Marketing, Lead Generation, B2B Marketing, ActiveCampaign · Project Overview: We are upgrading our B2B e-commerce website, BMS Education ([www.bmseducation.com](https://www.bmseducation.com)), which supplies STEM equipment to schools and tertiary institutions. We need a one-time WordPress developer and technical SEO expert to overhaul our site's user experience (UX), implement a B2B quoting system, integrate our CRM (ActiveCampaign), and update our core site messaging to align with our 2026 brand strategy. Deliverables are split into three priority phases:
Phase 1: Core UX, Messaging, CRM & On-Page SEO (The 70%) Core Copy & About Us Update: Replace the current "About Us" page text with our newly finalized brand narrative. Update the short descriptions at the top of our primary WooCommerce category pages (e.g., Science, Robotics) to highlight our core promise (text provided upon hire). Homepage Hero Redesign: Overhaul the top section of the homepage. Replace vague text with our new value proposition: "From Theory to Lab-Ready: Equipping South Africa's Next Generation. Curriculum-aligned kits for CAPS, IEB, and Cambridge." Add two high-contrast Call-to-Action (CTA) buttons: [Request a Quote] and [Shop Online]. ActiveCampaign Integration: Ens