Conversion-Driven Education Program Website

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About this role

Website Design, Graphic Design, CSS, HTML, UX / User Experience, Conversion Rate Optimization, Figma, Web Design · I need an experienced conversion-focused designer to craft a persuasive website for my high-ticket Business & Entrepreneurship program. Every section should guide visitors toward a single, unmistakable action: enrol in the program—while keeping a secondary path open for quick contact via form or click-to-call links.

The homepage has to do the heavy lifting, front-loading program benefits, real success stories, a concise course overview and strategically positioned CTAs. From there, the flow should continue the narrative, resolve objections and close the sale with friction-free UX patterns grounded in sales psychology and CRO best practices.

Please keep mobile users top of mind; layouts must be fully responsive and load fast. Copy and design need to work hand in hand, so feel free to suggest headline hooks, micro-copy and visual hierarchy tweaks that will lift conversions.

Deliverables • High-conversion desktop & mobile mock-ups (Figma, XD or similar) ready for developer hand-off • A clickable prototype demonstrating full user journey to enrolment/contact • Style guide covering fonts, colours, button states and CTA hierarchy • Basic copy draft for key sales sections (headli