Custom Round-Robin Lead CRM

PHP, Software Architecture, CRM, Salesforce.com, Web Development, API, Lead Generation, Base44 · I’m finishing the new lead-generation site for WestCoastPowerSports (westcoastpowersports.ca) on the Base44 platform and now need a purpose-built CRM to catch every inquiry that comes through the site. The system must automatically feed those leads to my small sales team—never more than five reps—in an even, round-robin rotation while keeping me in the administrator seat so I can monitor performance and step in when needed.

Beyond the core distribution logic, I want the workspace to feel like a real sales console: reps should see today’s follow-ups, log calls or texts in seconds, and get gentle reminders when a task is slipping. I also need reporting that shows conversion progress at a glance—nothing overly complex, just clear dashboards we can act on.

Whether you configure an existing tool (Zoho, HubSpot, Pipedrive, Airtable, etc.) or spin up a lightweight custom stack is up to you; what matters is reliability and ease of use. API hooks or web-form integrations with Base44 must be solid so every form submission lands instantly in the pipeline.

Deliverables • Fully configured CRM with lead capture connected to Base44 forms • Round-robin assignment rule tested and worki