Digital Media Sales and Marketing Management -- 2

PHP, SEO, Sales, Google Adwords, WordPress, Analytics, Shopify, Digital Marketing · I have a catalogue of downloadable media—videos, audio releases, and related assets—that now needs structured oversight from first impression to final sale. The scope centres on two pillars: driving sales & distribution and planning all marketing and promotional activities around each release. Traditional inventory tracking is irrelevant here because the goods are purely digital; the focus is on visibility, conversion, and smooth delivery to the end user.

Here is how the engagement breaks down:

• Sales & distribution – Set up or optimise direct-to-consumer channels (Shopify, Gumroad, WooCommerce, etc.) – Integrate platforms such as Amazon, iTunes, Spotify, or similar where appropriate – Automate fulfilment so buyers receive their files instantly and securely – Implement reporting dashboards to track revenue, refunds, geo-data, and repeat purchases

• Marketing & promotions – Map out launch calendars, presale campaigns, and limited-time offers – Create and schedule email, social, and paid-ad assets that fit each release – Leverage SEO, metadata tagging, and platform-specific best practices for discoverability – Analyse campaign results, then refin