Dual-Route Email Marketing Infrastructure (Flodesk & HubSpot), Lead Routing, Domain Authentication & Analytics

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About this role

PHP, Website Design, Google Analytics, HTML, Analytics, Email Marketing, Web Development, Lead Generation, Automation, Meta Pixel · We are seeking a technical email marketing specialist and web developer to set up our complete email marketing infrastructure using Flodesk, connect subscriber forms on our website, configure automated welcome sequences, and ensure 100% email deliverability.

The primary goal of this project is to capture visitors from our website, build our newsletter list, automatically deliver gated lead magnets (PDF guides/checklists), and nurture subscribers through automated email workflows in Flodesk.

Detailed Deliverables & Scope of Work 1. Flodesk Account Setup & Subscriber Segmentation Account & Brand Configuration: Upload brand logo, fonts, color palettes, and social links to build master Flodesk email templates.

Audience Segmentation Setup: Create structured audience segments inside Flodesk (e.g., Website Opt-ins, Newsletter Subscribers, Resource Downloaders, ISO Partners).

Form Creation & Embeds: Build and customize high-converting Flodesk popup forms, inline embedded forms, and full-page landing forms. Integrate these directly into our website pages.

2. Automated Lead Delivery & Welcome Sequences (Workflows) Gated Asset Delivery: Build an automated Flodesk workflow triggered immed