GEO Specialist for AI Citations
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About this role
Internet Marketing, SEO, Google Analytics, Search Engine Marketing, Content Strategy, Data Analysis, Generative AI, AI Content Creation · About the Role
We're looking for a GEO (Generative Engine Optimization) Specialist to help our Singapore and Malaysia clients' brands — as well as Craft Creative's own brand — get found, cited, and recommended inside AI-generated answers (ChatGPT, Google AI Overviews, Perplexity, Gemini, Copilot, and similar generative search tools).
This is a pilot engagement — the first time we're bringing on a dedicated GEO specialist. If the arrangement works well for both sides, there's real room to grow it into a better package, retainer, or long-term role.
We're specifically looking for someone with hands-on experience and a proven track record — not someone learning GEO on the job. Please be ready to share case studies, before/after results, or specific examples of brands you've helped get cited by AI engines.
Responsibilities •Manage GEO efforts across multiple accounts: our Singapore and Malaysia client websites and Craft Creative's own website/brand •Audit client websites and content to assess current visibility in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, Copilot, Gemini, etc.) •Develop and execute GEO strategies to increase brand mentions, citations, and favor