Google Ads Offline Conversion Tracking & CRM Integration Project

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About this role

CRM, Google Analytics, API Integration, Google Ads, Make.com · ## Project Objective

The objective of this project is to build a reliable conversion tracking system that connects Google Ads leads with their final sales outcome, even when a deal takes several weeks or months to close.

The solution should track the original Google Ads click, preserve the attribution data throughout the sales process, and send the final qualified/won conversion back to Google Ads.

## Current Setup

* Website tracking is managed through Google Tag Manager. * CRM: Kommo.com. * Automation platform: Make.com. * Advertising platform: Google Ads. * Customers usually contact us through WhatsApp or phone calls. * There is no fixed timeframe for closing a deal. * Target markets include:

* Saudi Arabia * United Arab Emirates * Kuwait * Qatar * United States

## Required Implementation

The project should include both:

1. GCLID-based Offline Conversion Import. 2. Enhanced Conversions for Leads using hashed first-party customer data where available.

The system should capture and preserve the original Google Ads click information and associate it with the corresponding lead/deal until the deal reaches the agreed conversion stage.

## Required Workflow

The expe