Google Analytics Audit & Optimisation -- 2
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About this role
PHP, SEO, Google Adwords, Testing / QA, Google Analytics, Analytics, Conversion Rate Optimization, Data Analytics, Data Visualization, Data Analysis · We ignore your bid if you can't work via AnyDesk.
Google Analytics is currently installed and gathering data, but I need to ensure that lead tracking is working accurately across all website forms. I'm looking for a GA expert to review the existing analytics setup, verify that all relevant events, conversions, tags, and triggers are configured correctly, and identify any issues affecting lead attribution or reporting.
The scope includes auditing the current implementation, testing form submission tracking, confirming that conversions are being recorded properly, and ensuring leads are attributed to the correct marketing channels and traffic sources.
Following the review, I would like practical recommendations and, where possible, implementation support to resolve any tracking issues. The project should conclude with a brief report outlining the findings, the actions taken, and guidance on how to validate tracking accuracy going forward.