Independent HVAC Consulting Business Launch

SEO, WordPress, Google Analytics, Digital Marketing, Lead Generation, Canva, Google Ads, ChatGPT, Website Development · # Digital Marketing / SEO / Lead Generation Expert Needed to Launch Independent HVAC Consulting Business

## Project Overview

PurAir is an established Texas HVAC company backed by more than 30 years of hands-on residential HVAC experience.

We are making a major business-model change.

**PurAir will NOT perform HVAC repairs, installations or equipment sales.**

We are repositioning the company as:

# PURAIR — INDEPENDENT RESIDENTIAL HVAC CONSULTING

Our customer is the homeowner—not the HVAC contractor.

We want homeowners to hire PurAir before making expensive HVAC decisions.

Our core message:

> **Before you spend $10,000–$30,000 on an HVAC system, get an independent expert opinion from someone who isn't trying to sell you equipment.**

Because we don't sell or install HVAC equipment, our recommendations can remain independent.

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# Services We Intend to Market

Initial services may include:

### Independent HVAC Second Opinions

Homeowners who have been told they need an expensive repair or complete system replacement can hire PurAir for an independent assessment.

### HVAC Proposal / Estimate Review

Homeowners can submit one or multiple contractor proposals.

PurAir evalu