Lead Generation Marketing Head

JavaScript, Internet Marketing, SEO, Link Building, Marketing, Digital Marketing, Content Marketing, Lead Generation, Google Ads · I’m ready to move from scattered efforts to a fully integrated lead engine and I’m looking for a seasoned marketing head who can own that transition end-to-end. The outcome I care about is simple: a predictable flow of qualified leads.

Here’s the landscape you’ll be shaping: • Channels: our audience lives across social media, search engines and broader content hubs, so the plan must weave organic and paid tactics seamlessly across those environments. • Content: blog articles that rank and educate, email sequences that nurture, and video pieces that hook attention at every funnel stage. • Tools of choice: if you’re at home in Google Ads, Facebook & LinkedIn Campaign Manager, HubSpot (or similar CRM/automation), SEO suites and basic editing stacks, you’ll feel right at home here.

What I need from you 1. A 90-day roadmap spelling out the campaigns, budgets by channel and expected CPL targets. 2. A content calendar that marries blog, email and video output with clear CTAs. 3. Funnel setup and tracking—UTM structure, dashboards and weekly insight reports. 4. Ongoing optimisation based on data, not guesswork.

Acceptance criteria • Lead volume and CPL align with the roadmap p