Roofing Leads via Ads & Automation

PHP, Website Design, Internet Marketing, Advertising, Software Architecture, CRM, Google Ads, AI Automation · I need a predictable flow of qualified roofing leads and a system that follows up automatically until they book an appointment. The plan is to split my ad budget evenly between Google Ads and Meta Ads (Facebook/Instagram), then pipe every click-to-call, form fill, and chat into a single CRM where AI-driven texts and emails handle the first touches.

Here’s what the engagement looks like:

• Build and launch high-converting search, display, and social campaigns on both Google Ads and Meta Ads, complete with compelling creative, copy, keywords, negative lists, and audience targeting. • Connect all lead sources to my CRM; set up tagging, pipeline stages, and real-time notifications so nothing slips through the cracks. • Craft AI follow-up sequences (SMS, email, ringless voicemail) that nurture new inquiries for at least 14 days or until they’re scheduled on our calendar. • Implement tracking—GA4, Meta Pixel, offline conversions, and call tracking—so we can see cost per lead and booked-job ROI in one report. • Optimize weekly: pause losers, scale winners, tweak offers, and keep the automations firing correctly.

Acceptance criteria: campaigns live in both ad accounts, CRM autom