Urgent Google Ads CPC Audit

PHP, Internet Marketing, Google Adwords, Google Analytics, Search Engine Marketing, Digital Marketing, PPC Marketing, Google Ads · In the past seven days my average cost-per-click on Search Network campaigns geared toward lead generation has suddenly doubled. I have no record of intentional bid, budget, or creative changes during that window, so a hidden shift—whether in quality score, keyword match behaviour, auction dynamics or conversion-tracking—appears to be draining spend.

Here’s what has to happen:

• Comprehensive account audit: read-only access first, pinpoint when and where the spike began, and identify every factor contributing to the jump. • Actionable optimisation roadmap: clearly prioritised fixes with expected impact, covering bids, negative keywords, ad rank, extensions, quality-score components, and any policy or tracking issues. • Implementation & validation: once I approve the plan, apply changes, monitor for at least three days, and confirm that CPC returns to its historical range without reducing lead volume.

Acceptance criteria – Average CPC back at—or below—its prior benchmark for three consecutive days while maintaining lead count. – All adjustments annotated inside the account and summarised in a short handover report.

You’ll have fast access to Google Ads Manager, Editor, A