Urgent: Shopify + Meta Pixel/CAPI + GoKwik Expert Needed to Diagnose and Fix Checkout Conversion Issues

PHP, JavaScript, Facebook Marketing, Shopify Templates, Shopify, Conversion Rate Optimization, Digital Marketing, Facebook Pixel, Facebook Ads, Meta Pixel · We are an established Indian D2C organic cotton clothing brand, running Meta Ads with a monthly advertising budget of approximately ₹5–7 lakhs.

Our Meta Ads campaigns generate Add to Cart, Initiate Checkout and Add Payment Info events, but the number of completed purchases is significantly lower than expected.

We are looking for a highly experienced Shopify conversion tracking and checkout specialist to investigate the complete customer journey, identify the actual problems and implement verified solutions.

Current Challenges

Good activity at the Add to Cart and checkout stages, but comparatively low completed purchases.

Significant customer drop-off during checkout.

Potential tracking discrepancies between Meta Ads, Shopify and GoKwik.

Possible checkout-related JavaScript errors.

Need to verify payment gateway functionality and COD checkout.

Need to investigate whether Meta Pixel and Conversions API are configured correctly.

We do not want assumptions or generic recommendations. We need an expert who can investigate the actual causes using evidence.

Scope of Work

1. Meta Pixel & Conversions API Audit

Verify Pixel and CAPI integration.

Check Purchase, Add to Cart, Ini