Website Content Refresh & SEO Optimization

PHP, Website Design, Copywriting, SEO, HTML, Content Writing, Content Strategy, Keyword Research, Website Optimization, Content Management System (CMS) · www.codedwelder.com.au My site’s layout is locked in, but the copy needs sharpening and the pages need to rank better. I will supply the raw text—currently quite generic—so your first task is to refine it for clarity, tone and engagement while making sure nothing forces a redesign.

I also want you to handle the full on-page and technical SEO pass: • Identify and map fresh keywords (I don’t have a list yet). • Work those terms naturally into the revised text, titles, meta descriptions, H-tags and internal links. • Tidy technical elements such as URL slugs, schema markup, image alt text and page-speed tweaks—anything achievable without touching the visual design.

Deliver the updated copy in a format I can paste straight into the CMS, plus a concise implementation sheet summarising every change and the keyword strategy you used. Once done, a quick validation report (Search Console and a trusted crawler) showing no new errors will serve as acceptance criteria.

If you have questions about access or need a staging environment, let me know and I’ll set it up. Looking forward to seeing the site climb. Rough outline of content 1. Home Page Headline Connecting Australian Heavy Industr