WordPress Updates & Conversion Tracking

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Full Stack

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About this role

PHP, WordPress, Google Analytics, HTML, Email Marketing, Data Integration, Website Optimization, Google Ads · I’m looking for a WordPress specialist who can jump into an already-live site and handle three clear tasks for me.

First, I need a round of straightforward content tweaks across a handful of pages—mostly replacing or adjusting existing text and images so everything lines up with our current messaging.

Second, our primary enquiry forms must be tightened up. I want smarter conditional logic to show or hide fields based on a user’s earlier choices, stronger validation to stop incomplete submissions, and a clean connection to the third-party services we rely on (think CRMs and email platforms) so data flows automatically.

Finally, I need every successful form submission to register as a conversion in both Google Analytics and Google Ads. Whether that’s done through Tag Manager or direct tagging is up to you, as long as the events fire reliably and appear in the reports we use to optimise campaigns.

Deliverables • Updated on-page content pushed live and tested • Forms rebuilt or adjusted with conditional logic + improved validation • Seamless integration with our chosen third-party tools • GA4 and Google Ads conversion events configured, tested, and confirmed in both platforms